James Green says, “Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses are still not making the most of it. Departments are siloed, campaigns are inefficient, and the disparity between large companies with big marketing budgets and small companies with limited budgets seems to be growing ever wider. If you are an optimist like me, whenever a problem arises, you view it as an opportunity. However, much of the data found in Magnetic and Retail TouchPoints’ recent research report, “Inbox Love”... [...]

Michael Pici says, “Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … Okay, I’ll stop right there. There’s a good chance your eyes have already glazed over. That’s why it’s shocking salespeople actually use this structure when they’re reaching out to new prospects. There’s a single purpose behind every sales email, whether it’s a prospecting email, follow-up email, or a breakup email: Get a response. This five-part sales email template will show you how to write sales emails prospects actually want... [...]

Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: “Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer.”— Justin Rondeau, Digital Marketer (The... [...]

Dan Hanrahan says, “You’ve Got (Tons of) Mail More than 205 billion emails are sent out every day; email is the glue that helps clever marketing stick. Some 72% of US adults say they prefer that companies communicate with them through email, and 91% say they’d like to receive promotional emails from the companies they do business with. And companies oblige: 73% of them agree that email is a core part of their marketing efforts, while 25% rate it as their top channel for ROI. But many otherwise-savvy marketers are misusing email, turning to tactics that annoy and infuriate customers.... [...]

Olivia Dello Buono says, “Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list. Here’s what Andy Crestodina, Co-Founder of Orbit Media, has to say about it: “Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn’t coming from a company. It’s not Google. It’s not Facebook. It’s not Twitter. It’s mine.” Email marketing means ownership. It’s not Google. It’s not Facebook. It’s mine.... [...]

Antony Maina says, “Mention spam and the first thought in your head might be of those unwanted emails promising easy money and get rich quick schemes that cram your inbox. But what you might not know is that another kind of spamming can have detrimental effects to your small business’s online presence too. That’s even if you never press the send button for an email titled “Make $1000 an hour just for filling out reports.” Case in point is the recent failed suit against Google filed because websites belonging to online marketing firm e-ventures Worldwide were delisted by the search... [...]

Marc Wayshak says, “Are your prospecting emails ignored all the time? If the answer is “yes,” you’re not alone. Most salespeople today struggle to write sales emails that convert to actual business. But before you take it personally, try putting yourself in the shoes of your prospects. High-level prospects receive hundreds of prospecting emails every single day — personally written ones, not spam or bot emails. No one has the time to carefully read that many messages! Your prospects have no choice but to scan them all and quickly decide what’s worth their time, and what’s... [...]

Sean Martin says, “It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success. We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI. It doesn’t... [...]

Ayaz Nanji says, “Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp. The report was based on data from 11,000 segmented campaigns sent by 2,000 MailChimp customers to nearly 9 million recipients. The researchers compared the performance of each brand’s segmented campaigns with the performance of that same brand’s non-segmented campaigns. Segmented email campaigns have higher average open rates (+14%), unique... [...]

Michael Pici says, “When was the last time you walked down the breakfast aisle? The children’s cereal is always brightly packaged, with fun imagery and fonts. Brands know how to attract young consumers with their designs. If you think about it, email subject lines work the same way. You won’t entice your prospect to open your email if your subject line is boring, irrelevant, or overly promotional. To convince them to click, you need to speak their language — both in terms of phrasing and content. Easier said than done. Luckily, I’ve rounded up some of the most creative and effective... [...]