Monica Montesa says, “If someone is interacting with your content, you know that you have a hot prospect on your hands. And when you’ve got a hot prospect, the last thing you want is for it to cool down.That’s why automated email campaigns (aka follow ups or autoresponders) can be so beneficial to your business. In fact, you may have already seen how creating campaigns can help ensure that you’re not missing out on key opportunities while you’re busy doing other things.For some, automated emails is the core of their business.“Email automation is the lifeblood to our businesses.... [...]

Kevin George says, “Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers. To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017’s biggest email design trends. Get ready to be enlightened with:– A dash of interactivity through elements like menus, forms, search, etc. supporting the purpose of the email will continue to make the... [...]

Jason Warnock says, “Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by expanding innovation in reliable channels like email rather than rolling the dice on unproven marketing tactics.Email marketing is a prime target for innovation in 2017Marketing innovation is a top priority for marketers this year, according to “The 2017 Yes Lifecycle Marketing Channel Report” (registration required) from Yesmail, my employer.Across the board, we’re seeing a renewed emphasis on marketing as a... [...]

Olivia Dello Buono says, “Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication.“Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of Brand Driven Digital. “Social media comes and goes. If we’re connected via email, we’re connected for the long haul.”And communication requires two parts: the sender and receiver.If the receiver isn’t in the right frame of mind to process your message when you relay it, you might as well be talking... [...]

Olivia Dello Buono says, “Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads.In this week’s #EmailChat, we teamed up with our friends at Privy to discuss how marketers can give more attention to their forms and collect more subscribers and more sales. Here’s what we found:1. Understand why optimizing your sign up form is importantBefore we jump into tactics, it’s important to know why you should spend time optimizing your sign up form... [...]

Eric Siu says, “Cold emailing isn’t easy, but it can be a crucial part of your marketing funnel.On average, people get 147 new emails every single day. If you want to grow your business through cold email, it’s essential to stand out from the pack.What makes this harder is that you don’t have much time to make your first impression. In fact, out of the 147 emails we get, we typically answer about 12 of them and delete the rest within seconds. You need the right email templates to make sure that you separate yourself from everybody else.Shane SnowBestselling author Shane Snow wrote... [...]

Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well?If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design.However, adding in some design elements might actually make your emails pack a bigger punch. Why? Because studies show that 90 percent of the information transmitted to our brains is visual.In fact, many marketers and designers believe that color can impact behavior. For example, brands like McDonalds and KFC may use the... [...]

Aja Frost says, “The more sophisticated buyers become, the less likely they are to open — much less reply to — generic sales emails. They’re extremely busy. Why would they waste their time talking to someone who’s clearly blasting hundreds of other people with the same unpersonalized, boring pitch?To boost your response rates, send timely, unconventional sales emails. Not only will your messages stand out, showing a little personality will make you more likeable. Buyers often forward the memorable sales emails they receive to other people in their organization —... [...]

Niti Shah says, “Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us.Well, if you’re an email marketer, you’ve been on the other side of this, when half of the registrants for an event you promoted never showed up. It sucks.Luckily for you, you don’t have to worry about that anymore, because we’re about to share a marketing hack with you:... [...]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch?“Hi, my name is Jane Doe, and I’m a sales rep at Company.”Yup. That’ll do it.While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction.“Hi, I’m a salesperson” encourages readers to hit “delete” immediately, which is a shame because you probably have something valuable to offer. Changing... [...]