Aja Frost says, “Ending your first email to a prospect with a question gets their mental gears turning, demonstrates your subject matter expertise, and helps kick off a meaningful conversation. Perhaps most importantly, it makes your message memorable. The Zeigarnik effect states that people fixate on unfinished tasks — so leaving a question dangling in your prospect’s mind causes them to think about your email long after they’ve read it. What should you ask buyers? Great question. These seven options will help you end prospecting emails on a strong note. If you’re more of... [...]

Laura Forer says, “As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say. That may seem obvious, but writing compelling content is harder than it looks. Luckily, an infographic by Campaigner gives actionable tips on how to write great emails. For example, 69% of email recipients report an email as spam based solely on the subject line, the infographic says, and it offers six tips for crafting read-worthy subject lines. In... [...]

Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business. I think it’s safe to say that automation is awesome. But that’s not to say that automation isn’t flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot. However, it doesn’t have to be this way. We teamed up with our friends at Zapier to talk about bringing some life... [...]

Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling. I’ve been doing YouTube videos on the topic of B2B selling and cold emailing for two years now. And since I started I get “What do you think about my email script” emails every week. Eighty-five percent of the time, I’m not able to help. Why? They forget to... [...]

Patricio Robles says, “An email list can easily become one of a business’ most valued assets, but many companies fail to maximize their mailing list signups. Here are five ways companies can ensure they’re driving as many mailing list signups as possible. Include a signup form on every page One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website. Location can vary; some sites feature signup forms in headers, sidebars... [...]

Liz Willits says, “Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer: “If you learn anything about email marketing as a business owner, let it be this: You are not ‘blasting’ prospects and customers. You’re sending emails in order to make personal connections with people.” Email marketing, at its best, is about making connections with your audience. It’s not a “blast”... [...]

Emma Brudner says, “While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting “send,” sales reps know that the situation should actually be reversed. After all, there’s no point in crafting a beautiful message if buyers don’t even open it. And what prompts the all-important open? The subject line. But with only a tiny bit of real estate to work with, there’s no room for mistakes. With this in mind, we took to Reddit’s Sales channel to round up sales email subject lines vouched for by real... [...]

Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened concern over the impact on their email list growth, too. With 60 percent of online traffic coming from smartphones and tablets, mobile users represent a massive audience when it comes to list building. So what’s the status? Fortunately,... [...]

Thomas Smale says, “When you’re a freelancer, you want to be widely and favorably known. Of course! A positive reputation gives your leads and potential customers assurance that you can help them in the right way. Your reputation also reflects your status as an expert in your niche and serves as confirmation that you can be relied on to deliver value every single time. To arrive at that point, consider mail for the essential tool it is — just as it is in virtually every industry. If you’re running an online business, as you likely are with a freelance business, you need to... [...]

Alex Krylov says, “Globalization affects retailers in a number of ways. Complying with commercial laws wherever they have brick-and-mortar stores is one such impact. Navigating through privacy rules that impact e-commerce efforts is another. There is one blind spot in particular that deserves attention  — sending shopping cart abandonment emails. I am often asked, “How are abandonment emails treated under the CAN-SPAM Act? Canada’s stringent Anti-Spam Law (CASL)?” “Can I even send abandonment emails to my Canadian customers?” But let’s back up… What is an ‘abandonment’... [...]