It has been said that 63% of marketers and business owners fail because their sales page copy doesn’t convert prospects into leads. That seems reasonable, although I haven’t found any corroboration. Whatever the exact percent is, sales pages are at the heart of online selling. They need to be done well to get the maximum results. The two most popular ways of writing copy for sales pages for products and services: 1. Hire an Expensive Copywriter – you don’t know if they are good or bad at writing – the moment they are enrolled, they become a cost to you! 2. In-house... [...]