‘What Google Inbox means for email marketers’ – ‘Experian Marketing Forward’ Blog
Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for mobile users. Google has always been at the forefront of innovation with regard to email by adding ways to make it easier for their customers to control and manage their inbox experience.
Gmail was one of the first email systems to monitor and filter based on user-level engagement with specific brands. By understanding exactly how their customers were interacting with various email brands and campaigns, Gmail would make filtering decisions and determine if a specific message should go into their user’s inbox versus their spam folder”.
Comments are closed.