Emma O’Neill says, “We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure. So, why are we failing to use personalization in our marketing strategies? It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is... [...]

Erin Hogg says, “Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers? Learn how national restaurant collection Mellow Mushroom goes the extra mile with email marketing, serving up artistic and customer-centric messaging and content for subscribers to devour as well as infusing promotional emails without tipping the balance”. Brand Affinity: Mellow Mushroom builds... [...]

Ginny Soskey says, “I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email — and from it, you’ll do your best to judge the content on the... [...]

Daniel Burstein says, “From previous Charts of the Week, we learned that Americans overwhelmingly prefer to receive email over other channels and that 91% of people want to receive promo emails. However, that doesn’t mean that customers don’t see room for improvement. In this MarketingSherpa Chart of the Week, we take a look at research from 1,748 American adults who want to receive company emails to help you discover opportunities for improving your email marketing“. How customers want you to change your email marketing MarketingSherpa  [...]

Mashable team says, “So, you sent an email. You expect a prompt response. Then, you wait. And wait. And it starts to feel like dating, where you rethink all of your last interactions and wonder whether you said or did something wrong. Unfortunately, you might be right. We lose 10 IQ points from fielding constant email, so we’re bound to make mistakes when it comes to sending them. Here are some reasons you may be dealing with radio silence. 1. Your email was too long In researching statistics about email usage, I found lots of studies and claims: Over 100 billion emails are sent per day,... [...]

Cara Olson says, “We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common themes emerge among email experts as they evaluate the year’s priorities. Looking back, for many, 2014 was the year of creating more triggers (and optimizing existing triggers) to increase the share of volume and revenue that triggered campaigns represent. While that should be a continued focus, especially if any of those 2014 projects have lingered into 2015, here are some additional priorities to consider as part of your plan. 1. More... [...]

Rob Lass says, “Valentine’s Day is right around the corner. If you’ve been sending emails to your subscribers for the holiday, keep it up! Now’s the time to attract those last-minute shoppers. Considering that consumers are rushing to purchase final gifts (hey – it still counts!), they’re probably searching through dozens of Valentine’s Day-related emails that are swarming their inbox. So how can you stand out from the competition and get subscribers to buy from your business? By using a compelling subject line, of course. To ensure that you have a captivating subject line, we’ve... [...]

Verónica Maria Jarski says, “Are you sharing the love with your customers this Valentine’s Day? You should be. “Data collected on Valentine’s Day 2014 from 500 million shopping experiences showed that retailers experienced an 11% improvement in average order value the week leading up to Valentine’s Day,” according to data cited in a Nextopia infographic. Moreover, total conversions also increased by 24%. So, how can you optimize your ROI on this holiday? One way is to boost your social marketing campaigns. “Shoppers referred from Facebook averaged $125.24... [...]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics. In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will... [...]

Entrepreneur team says, “Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email marketing techniques are aimed at enticing readers to click through while encouraging them to share information for a greater return on your advertising investment. 1. Appeal to the reader without getting faux personal. Readers who see their name or email address... [...]