Shawn Collins’ latest blog post is titled “Email Compliance: The Latest News and Why It Matters for Affiliate Marketers”. Collins Says, “Morgan Simon of UnsubCentral spoke about email compliance, from updated international laws to CAN-SPAM to looking beyond compliance at best practices for email acquisition, at the Affiliate Summit Meetup in Austin, TX on February 25, 2014. Morgan has worked with hundreds of clients, from small networks to Fortune 500 brands to help launch, grow and manage their affiliate programs. She currently works as a Marketing Manager at UnsubCentral, the industry’s... [...]
Archive for the 'email marketing' Category
Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer Care” flood our inboxes. It’s 2014. It’s time to write HUMAN emails.... [...]
Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about the changes tech companies and startups need to implement today to stay relevant and drive... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section. This change is important for all marketers as it will assist both senders and customers in the long run. From the... [...]
The latest ‘Econsultancy’ blog post is titled “Gmail offers unsubscribe link and the world of email marketing comes to an end”. Tim Roe says, “It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient tounsubscribe from legitimate marketing email. This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email. So, is this going to be a disaster for some email marketers? Or is this new process just a little different... [...]
The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact. Yet… 48% of salespeople never follow... [...]
MarketingSherpa has published a video titled “Content Marketing: How A/B testing email content generated $500 million”. MarketingSherpa team says, “At Optimization Summit 2013, two marketers took the stage to tell the story of how digital marketing efforts led to $500 million in donations. Toby Fallsgraff, Email Director, and Amelia Showalter, Director of Digital Analytics, came to the audience at Summit to give a behind-the-scenes look at how Obama for America implemented A/B testing in President Barack Obama’s re-election campaign, and reveal the dramatic results and... [...]
The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems. The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer,... [...]
MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s chart takes a MarketingSherpa look at your peers’ testing practices“. Can you expand upon a single successful split test? MarketingSherpa [...]
The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition VerticalResponse Blog [...]