The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”. Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers? Let’s... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing wins the gold [Infographic]”. Suzanne Blackburn says, “According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, a tactic that doubled in 2013 over 2012. Marketers are also increasingly personalizing... [...]

The latest ‘Aweber’ blog post is titled “Don’t Lose Another Customer! One Big Tip To Inspire Loyalty”. Crystal Gouldey says, “Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at what other businesses are doing to get and keep their customers. It’s important to work just as hard to keep customers as it is to start that relationship. Learning from other businesses can help ignite ideas, see what works and what your company may be able to try”. Don’t Lose Another Customer!... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]

The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”. Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability. As I’ve written in other articles, including “Testing Words on your Website to Gain Clients,” the one thing that can generate the most changes in profitability is testing words. In our testing experience, words have been and continue to be the top reason for profitability increases or decreases. It’s... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”. Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly,... [...]

The latest article on HubSpot blog is titled “8 Reasons You Gotta Stop Buying Email Lists”. Jesse Mawhinney says, “When you’re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists“. 8 Reasons You Gotta Stop... [...]

The latest article on ‘MarketingProfs’ is titled “Which Devices Are B2C Marketing Emails Opened On?”. Ayaz Nanji says, “Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. Some 48% of opens occurred on a smartphone, and just over 16% occurred on a tablet, the analysis found. Tablet opens were up from 15% in 3Q13 and 14% in 2Q13. Although Android tablets accounted for only 1.8% of opens in 4Q13, that figure was twice as high as in the previous quarter, when they accounted... [...]

The latest ‘Aweber’ blog post is titled “Your Business + Email Newsletters: How To Be A Power Couple”. Rebekah Henson says, “February’s a month for celebrating love and partnership. So let’s talk about a very important partnership in your life. You have your business, which is important because it reflects your passions and helps you make your personal contribution to the world. And you have an email newsletter, which is important because it takes your business out on the town, talks it up and shows it off. At AWeber, we’re here to keep that partnership strong and smooth out any... [...]