‘57% of marketers using faster email technology report higher conversion rates’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”.
Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.
However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems.
The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer, looks at how much impact the ease and speed of use of email marketing technology has on the channel’s success“.
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