Matt Bacak reports he usually earns over $500 per day from an email to writes a few minutes. He reports his finding that you have only 6 seconds to capture the readers attention long enough to get them to open and read your email. To get and hold attention, he uses what he calls “power words”. These are the words that the mind hears and subliminally creates desired emotion, actions, and reactions. In his Email Boosters, he is sharing 11,076 power Words and phrases that will instantly make you a better email writer. And, as a bonus, he is also including his other email training, Email... [...]

The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”. Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something. So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you’re not confident in your CTA, there is a quick fix for you! That’s right… a split test. CTA, like sign up forms and subject lines, are awesome to split test. The... [...]

The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]

Matt Bacak has been an e-mail marketer for over 10 years, and he sends out thousands upon thousands of e-mails every day. He has tested and tuned his process over and over, because he was looking for the best ways to use e-mail to run a business. You can get the benefit of his experience, his testing and his expensive self-education on how to use e-mail most effectively in his new training, 47 Ways To Increase Your Open Rates and Clicks. The average marketer misses a lot of the opportunity for improved results by overlooking a few simple improvements that can make a big difference in their results. In... [...]

The latest article on HubSpot blog is titled “How to Get More People to Open Your Emails [Video]”. Ginny Soskey says, “For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well.  Wouldn’t it be nice to know beforehand if your email would get opened? Full... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “11 Email Subject Line Best Practices to Follow”. Radhika says, “If you’re a regular sender of emails, you know that your subject line is crucial. The right subject line will get more of your emails opened and read. More emails read will lead to more conversions for you. An uninteresting subject line will leave your email unopened, and what good is that to you? The best subject lines are short and descriptive enough for your reader to WANT to open the email and see its contents. Don’t try too hard to stand out in the... [...]

MarketingSherpa is hosting a webinar with Daniel Burstein and Paul Ramirez on Wednesday, January 15 at 2.00 pm EST. The topic of the webinar is “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. The MarketingSherpa team says, “It’s a new year. Start it off right with an email marketing strategy that achieves results. In this MarketingSherpa webinar, you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Join Daniel Burstein, Director of Editorial Content,... [...]

The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]