According to email marketing company ConstantContact, email open rates vary from industry to industry. For example, Automotive services industry gets 13% email open rate and Educational organizations enjoy 25% open rates. There are various ways marketers can improve their email open rates. And one of the most effective ways is to come out with great subject lines. AWeber columnist Olivia Dello Buono has shared seven tricks to enjoy higher email open rates. On length of the email subject lines, Buono says, “While there is no right or wrong answer for the length of your subject line, a good... [...]

According to a Campaign Monitor report, use of video in email marketing can boost open rates by 19%, boost click-through rates by 65% and reduce unsubscribes by 26%. Video is also seen as a time saving tools that gets viral quickly and gets better results. HubSpot’s y Kimbe MacMaster has shared three ways video can be integrated in emails for better prospecting, relationship-building and selling to achieve better open rate. MacMaster has shared three templates of email marketing in her article. Here’s what MacMaster says on using video for relationship-building: “Sometimes,... [...]

Email marketing is ruling when it comes to the most effective ways to market online. But achieving good email open rate and response rate remains a big challenge for the marketers. HubSpot’s Dailius R. Wilson has shared a three-step proess which can help marketers achieve 40% email response rate. Wilson says, “In sales, there is something better than the freebies you get at every event: Warm introductions. If you ask any C-level executive or above, they are 10 times more likely to respond to your email or phone call if you have been referred by a person they like, trust, or respect. Most... [...]

Sean Martin says, “It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success. We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI. It doesn’t... [...]

Michael Pai says, “Standing out from the crowd is never easy, especially when you’re trying to differentiate your email from the tens or hundreds of other unread ones in your prospect’s inbox. One of the most effective ways to catch their attention? Create a sense of intrigue. The buyer will satisfy their curiosity by clicking on your email. Assuming you’ve written a personalized, relevant message, you’ll likely earn their response. To discover the best ways to create intrigue, I looked through every sales email I’ve opened in the past few months. Here are four common strategies. 1)... [...]

Tom Tate says, “You can deliver a wealth of value to your new subscribers in your welcome email without reinventing the wheel. How? With Google Analytics! If you’re not using Google Analytics to track the traffic on your blog or website, stop reading this post now and get to trackin’. (Then come back to this post when you have some data, of course.) Google Analytics tracks so much information that will help you be more successful. I recommend reading this guide from Moz if you are just getting started. In this post, you’ll learn how to use Google Analytics to curate your best content,... [...]

Monica Montesa says, “hen you meet someone for the first time IRL, there are certain norms that accompany the “getting to know you” phase. While it might not be as grand as a Broadway musical number, it typically includes an introduction and a conversation where you share information about yourself. And meeting new subscribers who join your email list should be no different; sending a welcome email to those who sign up to your email list gives you a chance to introduce yourself and build trust with your subscribers. Last Friday, Olivia and I hosted a Google Hangout version of Quick... [...]

Kristen Dunleavy says, “John Corcoran knows all the right people. He has to – having friends in high places is literally his job. He uses his website, Smart Business Revolution, to teach entrepreneurs how to build solid business relationships and grow their networks. But growing an audience can be tough when you’re first starting out, even for a well-connected guy like John. “I started blogging because I wanted to write a book and every publisher will say, if you don’t have a platform, you’ve got to start a platform,” John said. “I quickly realized that it’s not as easy as... [...]

Monica Montesa says, “Every now and then, we like to try something new for our readers and viewers. That’s why we’re testing a slightly different format of Quick Tips with… Quick Tips LIVE! Since we didn’t get to everyone’s questions (it is Quick Tips, after all), we wanted to make sure we addressed all of your open rate concerns. Here was a question (and our response) from our viewer Amy: Any tips for copy on landing or thank you pages for making sure people check their promotions/spam folders without saying that? I recommend being completely transparent in communicating this... [...]

Ginny Soskey says, “It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. If you want to see their most popular blog posts, you can quickly and easily... [...]