‘Email Subject Lines: Words and Tactics That Boost Open Rates’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”.
Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp.
The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation” have significantly higher open rates than those containing “reminder” and “cancelled.””.
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