The latest ‘Econsultancy’ blog post is titled “Three case studies to help improve your email marketing conversion rates”. David Moth says, “Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns. I’ve previously looked at how testing subject lines and segmentation can improve email marketing, but these three studies focus more on calls-to-action. Hopefully they should provide some inspiration for marketers who are in the process... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”. Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns... [...]
The latest VerticalResponse blog post is titled “50 Inspiring Retail, B2B and Non-Profit Subject Lines”. Kim Stiglitz say, “As business owners or marketers, we spend a lot of time thinking about creative content ideas for our websites, blog posts and emails (we even have a content idea guide), but do you get as creative with your email subject lines? If your subject line doesn’t grab your recipient’s attention, your message may never get read, and you don’t want that to happen! We scoured inboxes far and wide to put together this mega list of 50 compelling email subject... [...]
The latest Silverpop blog post is titled “How Attractive Is Your Email Magnet?”. Ellen Valentine says, “Many companies are still offering the same incentive for providing an email address that they did two, five, even 10 years ago. But the way potential customers interact with businesses has changed a lot since 2004, and so have their expectations about what they want – and deserve – in exchange for providing their email address. I’ve started to see the term “email magnet” emerge among leading information marketers. The term refers to the offer you make to encourage anonymous... [...]
The latest article on ‘MarketingProfs’ is titled “How Mobile Readers Interact With Marketing Emails”. Ayaz Nanji says, “Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor. The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail. This shift towards mobile has been rapid: From 2011 to 2013, email... [...]
MarketingSherpa has released a case study titled “Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign”. Courtney Eckerle says, “Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. Read on to learn how the company drove 33% of total... [...]
The latest post on ‘Mashable’ is titled “Better Ways to Define Email Marketing Success”. Kara Trivunovic says, “I have been in the email and digital marketing space for a long time. The start of my career was seeded in the data-intense direct mail space before making the leap over the digital divide. The good and bad of the email channel is that engagement is very trackable. We can see who has opened a message, when they opened it, when they clicked, where they navigated next, all the way through to purchase or abandon. As data-driven marketers, we get drunk on this type of... [...]
The latest article on ‘MarketingProfs’ is titled “How to Win Back Inactive Email Subscribers”. Ayaz Nanji says, “What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a recent report from Return Path. The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words “miss you” and “come back” in their subject lines had higher read rates (13% and 12.7%, respectively) than emails offering standard percent-off discounts (11%). Fixed-amount... [...]
The latest article on ‘MarketingProfs’ is titled “Four Email Marketing Tips to Help You Get the Most Out of Gmail”. Edward Touw says, “In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers. But if we all just stop complaining for a minute, we might be able to see that we’re being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail. 1. Show your CTA in the subject line Wouldn’t... [...]
The latest article on ‘Website Magazine’ is titled “Get Dynamic with Email Revenue Generation”. Pete Prestipino says, “A new ad serving technology is being released that enables publishers to include text-based advertising into emails dynamically. ReachDynamics allows publishers to place contextually-targeted ads in transactional and marketing emails such as weekly newsletters, confirmation emails, receipts, and auto-responders, by leveraging multiple demand side platforms on a cost-per-click (CPC) basis“. Get Dynamic with Email Revenue Generation Website Magazine [...]