The latest article on HubSpot blog is titled “How to Get More People to Open Your Emails [Video]”. Ginny Soskey says, “For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well. Wouldn’t it be nice to know beforehand if your email would get opened? Full... [...]
Archive for the 'email marketing' Category
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example. Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Deliverability: key to measuring email marketing success”. Michael Barnes says, “For many marketers, comparing campaign results against their peers or industry averages is a primary tool to measure success. However, because email marketing campaigns vary so greatly it can be difficult to accurately benchmark your program’s success. Another way to think about campaign success is achieving the highest possible delivery rate. This looks at your own individual campaign and the likelihood of your specific campaign meeting... [...]
The latest ‘Aweber’ blog post is titled “How Split Testing Sign Up Forms Gets You More Subscribers”. Katie Pilot says, “Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what your audience responds to best. You can then create a more effective web presence, email campaign, or online sales pitch”. How Split Testing... [...]
The latest article on HubSpot blog is titled “How to Spot a Bad Email List and Turn It Into a Good One”. Lindsay Kolowich says, “Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you. Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. If you don’t regularly clean your email lists to ensure everyone you email has a valid... [...]
The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]
The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates. But with the rise of HTML5, we’ve tipped the scales. Roughly 60 percent of email users can... [...]
The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”. Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive. However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll want to avoid. Consulting a number of experts, sources, our own research and my own... [...]
The latest Silverpop blog post is titled “8 Must-Read Marketing Tips from Our Amplify 2014 Partners”. Will Schnabel says, “Earlier this month, we wrapped up our 12th annual North American customer conference, Amplify 2014. This year’s event was our biggest yet, with a record number of clients turning out to attend dozens of marketing sessions, watch keynotes from Arianna Huffington, Peter Shankman and Bill Nussey, and attend an exclusive party with rock band American Authors. They also got to watch presentations from our highly regarded partners, who shared a wealth of innovative... [...]
The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”. Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns... [...]