Marketo has released a free ebook titled “Top 10 Tips for Better Email Performance”. The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for! You’ll discover: Which metrics to measure (beyond just click-through rates) How to improve on standard list segmentation How to streamline your email process so you can focus on email strategy & creative concepts The best ways to incorporate... [...]
Archive for the 'email marketing' Category
The latest article on Return Path blog is titled “Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds”. Return Path team says, “Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage inactive subscribers, serve a vital purpose by mitigating the inbox placement risk posed by inactive subscribers while enabling senders to maximize their audience reach.... [...]
The latest article on ‘Website Magazine’ is titled “Responsive Emails, Not Such an Easy Decision”. Derek S. says, “Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so cut and dry. According to research by YesMail Interactive, an email marketing solutions provider, responsive emails are more than twice as likely to be opened compared to non-responsive emails”. Responsive Emails, Not Such an Easy... [...]
The latest article on ‘Business 2 Community’ is titled “How Email Marketing Helps Your Small Business”. Vertical Response team says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). According to the Direct Marketing Association, email marketing... [...]
The latest ‘Econsultancy’ blog post is titled “Agile creative: the future of email?”. Ben Davis says, “Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email. This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on. Movable Ink is a company currently providing this technology as part... [...]
The latest article on HubSpot blog is titled “How Managers Can Use Email Tracking To Empower BDRs And Get Promoted”. Ronyn Lightner says, “When I started as a Business Development Rep (BDR) on a new team of wide-eyed recent grads eager to make prospecting exciting again, my manager designated herself as a “Monkey Wrangler.” If you manage a team of BDRs, I bet you’re nodding. Often your brand’s first impression on a prospect, great BDRs need to be agile, curious, and capable of using all available context to connect with another human … who happens to be a potential... [...]
The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”. Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. This is quite an interesting topic, and not just for email marketers. Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign”. Simple steps for measuring email campaign effectiveness ‘Econsultancy’... [...]
The latest VerticalResponse blog post is titled “How to Pick Effective Keywords”. Derek Overbey says, “In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse, shows you how pick effective keywords for your blog post or your web page. By using Google Webmaster Tools, you can discover keywords and phrases that visitors are using to access your website or blog. This is helpful when coupled with creating content or developing landing pages for your website. Let’s show you how... [...]
The latest article on ‘Website Magazine’ is titled “Marketers Get Help with Responsive Email”. Derek S. says, “There are few things that enrage savvy marketers more than when meticulously planned campaigns don’t reach the end-user as planned. Much to marketers’ delight, GraphicMail has announced the release of their new Email Creator, which is a fully responsive email newsletter creator. “It’s packed with dozens of responsive email templates: templates that stack well on small screens and need absolutely no HTML code changes by our clients themselves,” said Nicholas... [...]
The latest article on HubSpot blog is titled “The Secret Fix That Instantly Improves Your List Posts”. Corey Eridon says, “Don’t worry, I’m not going to tell you to format them with big bold headers. (But you should totally do that.) I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great. The best list posts have the right balance between list length and list item explanation. First, let’s define what I mean by those two phrases. List Length: This is how long your list is, whether... [...]