‘How to Win Back Inactive Email Subscribers’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How to Win Back Inactive Email Subscribers”.
Ayaz Nanji says, “What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a recent report from Return Path.
The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words “miss you” and “come back” in their subject lines had higher read rates (13% and 12.7%, respectively) than emails offering standard percent-off discounts (11%).
Fixed-amount ($ off) discount emails had the highest read rate of any win-back tactic examined (21%), yet they were sent far less often than percent-off emails”.
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