Rachael O’Higgins says, “Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

The same thing applies to building relationships with the leads in your database via email marketing. Poorly written emails, mass-produced messaging, and a lack of genuine thought and interest throughout your communication are all sure ways to alienate the recipient. So avoid deal-breakers early in your relationship by abiding by the following email etiquette tips”.

Lead Nurturing Etiquette Tips Every Email Marketer Should Know


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