Craig Brockman says, “While obvious to some, cross-channel marketing is not the same as multichannel marketing. Many organizations run traditional campaigns in multiple channels and believe it’s one and the same. The missing ingredient is, of course, integration. These days, customers expect authentic conversations wherever and whenever they interact with your brand. It’s therefore essential to speak to the customer in the right channel, at the right time, on the right device. To create personalized, coordinated marketing interactions across all channels requires the ability to link... [...]
Archive for the 'Content Marketing' Category
Matt Kamp says, “”Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason. With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered. The ABCs (always be closing) were your guiding principles. If there wasn’t a need, you created one. If there wasn’t an interest, you plugged anyway. If you heard “No,” it just meant you turned the screws a little tighter”. Welcome... [...]
Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product. Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank. They have eliminated the techniques from the first editio9n that are no longer... [...]
David Bowen says, “Mobile commerce is very much here and now. A fifth of all online spend now is now on mobile, accounting for around £8bn. That’s a huge figure, and it’s only going to increase. So what are the key trends that are driving this growth? We’ve highlighted three here”. How demographics and devices are shaping the future of mobile commerce ‘Econsultancy’ Blog [...]
Graham Charlton says, “Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content. In a nutshell, evergreen content is that which does not date too quickly and retains relevance to an audience over time. As a result, it will send traffic and leads to your site over a longer period. In this post, which draws on our 100+ Content Marketing Tips report, I’ll look at what evergreen content is, how to produce it, and how it can deliver results over time”. Why you need an evergreen... [...]
Bob Domenz says, “Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new direction by the business. This article details the signs that indicate it may be time to re-brand your business. Usually, that time comes during one of the following three circumstances: When it’s clear: Your company is about to undergo a Big Change. When it’s fuzzy: The brand hasn’t been evaluated in some time”. Why and When to Re-Evaluate Your B2B... [...]
Chris Lake says, “What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site. These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect... [...]
Dajana Guja says, “Increase your number of followers, get more people to like your page, post, post, post… But what if what your post doesn’t show up in your fan’s Facebook News Feed? Some of you have noticed this more frequently and are probably wondering “What is happening?!” Times have changed and we are seeing the beginning of the decline of organic reach, that is, the ability to reach a large amount of people for free on Facebook by posting to your page. In the past, Facebook would show users every post from a friend or a company that they were following and it was easy... [...]
Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”. 5 Hacks for Creating and Promoting the Right Content MOZ... [...]
Kara Swisher says, “In a few weeks, at the beginning of October, a new content effort called California Sunday Magazine will debut aimed at publishing, “thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience,” of a demographic of 25- to 45-year-olds. Starting a general-interest publication, offline or online, is not for the faint of heart, although the effort has attracted several million dollars in investment from a range of angel funders”. Can Print and Online Content Just Get Along?... [...]