Kristen Dunleavy says, “If you’re serious about growing your business, you need amazing content. The great news about writing for your business? You’re already the expert! While writing engaging content isn’t easy (most business owners aren’t professional writers, after all), it’s one skill worth developing. Here are 20 ways you can begin improving your writing skills today. Keep these tips handy for the next time you get a case of writer’s block”. 20 Ways to Improve Your Small Business Writing Skills Aweber Blog  [...]

Julia Odgen says, “Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associated with the media you produce, right? As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers”. Want to Hook Your Readers? Apply These 10 Principles to Create... [...]

Erin Hogg says, “With new and emerging technology, the key is to articulate its benefits to potential clients. IntelliResponse offers a solution for customer service that allows consumers to search for frequently asked questions on a company’s website with ease, freeing up time and resources for call centers to handle more complex questions and concerns. Learn how the company leveraged a robust content strategy to generate brand awareness and leads, resulting in a 100% increase in lead generation via the site“. B2B Content Marketing: 100% increase in lead gen for customer service... [...]

Angela Hausman says, “Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including the importance of consistency in creating content, how to optimize your content marketing, how to craft the perfect post, tips for creating content, and measuring the success of your content marketing. But, are you getting the most from your content marketing strategy by crafting... [...]

Barry Feldman says, “A few weeks ago here on Copyblogger, Demian Farnworth presented theinfographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire. Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance”. 25 Ideas to Transform Ho-Hum Infographics into... [...]

Demian Farnworth says, “Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience”. How to Stand Out in a World of Dull Podcasts ‘Copyblogger’ Blog  [...]

Travis Wright says, “As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for great content to share, and it also comes in handy for content creators who are looking to discover which content is resonating among certain audiences”. The Content Analytics Tool To Rule Them All? Marketing Land  [...]

Susan Tucker says, “While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, press releases, direct mail pieces, infographics, webinars, and many other content-driven tactics. When your company is creating content, you are thinking like a publisher and therefore attracting consumers seeking the information that is valuable... [...]

Brian Clark says, “This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must say, it was a personal highlight of this crazy adventure we’ve been on since I started Copyblogger back in 2006. The privilege of having Seth Godin, Ann Handley, Darren Rowse, Joanna Wiebe, Bryan Eisenberg, and many other of my industry favorites speak at an event we hosted was both amazing and humbling. So naturally, I have a... [...]

Larry Kim says, “You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re... [...]