David Kirkpatrick says, “Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience“. Content Marketing: Engaging internal resources helps grow organic traffic 380% MarketingSherpa  [...]

Derek S. says, “For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach. To help publishers achieve their objective of expanding their reach, AddThis offers many tools designed to help publishers garner as much visibility as possible. AddThis, a content sharing and social insights platform, has announced the release of a new WordPress plug-in designed to complement the latest enhancements to the AddThis Pro content engagement platform. Through the new WordPress plug-in publishers will be able to access and... [...]

Baer says, “Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires... [...]

Ben Davis says, “How do you create content that gets heard from within the maelstrom of online media? Well, consumers are looking for trusted and credible sources of information. Partnering with influencers who already have the ear of a community can be a way to create trusted content and get it shared by the right people. The latest in the Econsultancy Masters of CX series is called ‘Influence the Influencers – The Magic of Co-Created Content’, authored by Lee Odden, CEO of TopRank. Do download the report to read in full, but first I thought I’d pick out my favourite... [...]

Ben Davis says, “I’ve kept this list simple and it’s a fairly accurate idea of what I use day-to-day. I didn’t use any of these tools when I started working on the Econsultancy blog. I’m still not an advanced content creator but I do have some small tricks up my sleeve. Take a look at this list of tools to aid you in your image, video and text travails”. The SME content creation toolkit for images, video and text ‘Econsultancy’ Blog  [...]

Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world. Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.” “No, it’s a newsroom.” “Eureka, it’s a journal!” People, listen up. It’s a blog. And no matter what name you give it, the corporate blog is the backbone of your brand messaging. And it requires constant... [...]

Yelena Yuryeva says, “2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Keep your blog steadily growing by improving your skill set and adopting content marketing best practices“. 33 Resources to Write Great Blog Headlines Business2Community.com  [...]

Braveen Kumar says, “MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content marketing. Comprised of 1,820 North American B2B marketers, these results present benchmarks, budgets, insights and trends for 2015. Here are a few of the key takeaways from the report If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!) 70% of B2B marketers are creating more content than a year ago. Only 21% of content marketers say they’re successful at tracking ROI. As far... [...]

Vahe Habeshian says, “Marketers have a problem with measuring content marketing. Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. (That’s also true of business-to-business (B2B) content marketers, the B2B version of the study found.) Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI... [...]

Mackenzie Fogelson says, “In 1999, AdAge released its list of  most influential advertising campaigns of all time. At the top of the list was ‘Think Small,’ a campaign that introduced the Volkswagen Beetle to America. It was given top honors not because of its graphical juxtaposition, or its catchy copy, but rather its honest approach. It was the first major campaign to go against what the American consumer said they wanted. When Chevy was telling consumers bigger was better, Volkswagen acknowledged their shortcomings and advised consumers to, ‘Think Small.’”. 4 Ways... [...]