The latest article on ‘MarketingProfs’ is titled “The Marketer’s Guide to Actionable Data”. Verónica Maria Jarski says, “Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic. Unfortunately, however, many marketers struggle to use data well. Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able... [...]

The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”. Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few. If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach. Here’s what advertising legend David Ogilvy had to say... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Here’s the Difference Between Content Marketing and Social Media″. Baer says, “What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and”. Here’s the Difference Between Content Marketing and Social Media Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”. Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search. For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps... [...]

The latest article on ‘MarketingProfs’ is titled “Site Visitors Arriving From Search Are More Likely to Click on Ads”. Ayaz Nanji says, “Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. The average indexed click-through rate (CTR) of users arriving from search is also higher than that of traffic arriving directly (e.g., from bookmarks and URLs typed directly into browsers). Why? The report speculates that internal and direct users are more likely... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results″. Baer says, “Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia, and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World; how to deal with haters; and making sure to read the room. Read on for some of”. How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “18 of the Best Content Marketing Strategy Guides of 2013”. Tom Pick says, “Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday, 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of... [...]

MarketingSherpa has released a case study titled “E-commerce: Site reverses Google penalty, utilizes guest posting to achieve its highest SEO rankings ever”. Allison Banko says, ” From penguins to pandas to hummingbirds, Google’s algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so? Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its... [...]

The latest ‘Econsultancy’ blog post is titled “Why it’s vital to add video to your marketing mix”. Lizzie Davey says, “It’s no secret that video is quickly becoming an essential part of any content strategy, and the 2013 video marketing trends report only serves to concretise this. This year has been fantastic for video, with the emergence of new, social video platforms like Vine and Instagram video soaring in popularity amongst consumers, making it easy for anyone to create a video and share it”. Why it’s vital to add video to your marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Forget the content marketing backlash, it’s still a valuable tactic”. Graham Charlton says, “There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.  However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it. Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against”. Forget the content marketing backlash, it’s still a valuable tactic ‘Econsultancy’... [...]