The latest MOZ blog post is titled “Simplify Your Inbound Marketing Process: Focus on Content Assets”. Jason Acidre says, “Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I’ll show you how it worked for me”. Simplify Your Inbound Marketing Process: Focus on Content Assets MOZ Blog  [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Adding fun to B2B”. Allison Banko says, ” B2Cs seem to have all the freedom when it comes to concocting entertaining marketing campaigns. But who says B2Bs can’t get in on the fun, too? No matter your product, service or market, creativity can produce results beyond your wildest dreams. Today, we are featuring the efforts of MarketingSherpa Email Awards 2014 honorable mention and cleaning equipment company, Tennant. Read on to see how this global B2B organization infused both humor and imagination... [...]

The latest article on HubSpot blog is titled “7 Common (and Dangerous) Misconceptions About SEO”. Meghan Keaney Anderson says, “With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution. Does factor X directly affect rank or merely influence it? What are the differences among Google+, Google’s +1s, and Google Authorship when it comes to... [...]

The latest ‘Econsultancy’ blog post is titled “Nine of the best examples of content marketing from 2013”. Graham Charlton says, “While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.  i’ve asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months”. Nine of the best examples of content marketing from 2013 ‘Econsultancy’... [...]

The latest MOZ blog post is titled “4 Lessons From a Year of MozCast Data”. Ben Morel says, “I wanted to take a big step back and analyse the cumulative effects of Google’s updates. To do that, I asked four questions and analysed a year of MozCast data to find the answers”. 4 Lessons From a Year of MozCast Data MOZ Blog  [...]

The latest article on HubSpot blog is titled “17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice”. Ginny Soskey says, “All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem is there’s a lot of misleading advice out there. Advice that’s well-meaning, but just … off. But, it’s one of... [...]

The latest MOZ blog post is titled “New: The MozCast Feature Graph – Tracking Google’s Landscape”. Dr. Peter J. Meyers says, “I’m pleased to announce the MozCast Feature Graph, a three-in-one tool tracking changes to Google’s SERP features. The Feature Graph tracks the presence of features, 30-day histories, and lets you find SERPs with any combination of those features”. New: The MozCast Feature Graph – Tracking Google’s Landscape MOZ Blog  [...]

MarketingSherpa has released a case study titled “E-commerce Marketing: 540% higher revenue-per-email for automated send”. Adam Sutton says, “E-commerce marketers who sell custom or expensive items are typically not looking for impulse buyers. Instead, they nurture long-term relationships, hoping for a sale weeks or months down the road. A custom clothing site decided to build relationships with its email program, and to do so, it tested an autoresponder with hand-picked product suggestions. The result: 540% higher revenue-per-email in the first test. See how the team selected... [...]

The latest article on ‘MarketingProfs’ is titled “10 Steps to Ethical Content Curation”. Pawan Deshpande says, “To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market. Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand’s credibility... [...]

The latest article on Business Insider is titled “This Native Ad Network Uses Creative Tech To Help Content Go Viral”. Sanghamitra Mandal says, “Businesses in the digital age need to reach their targeted audience as fast as possible, but most advertising formats – digital or otherwise – don’t always scale that way and enterprises often miss out on fast and widespread reach-out. The key challenge on a thickly populated Internet is to get discovered in a relevant manner – so that the impact stays long enough to make its point. But to achieve that, one must... [...]