‘The Marketer’s Guide to Actionable Data’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Marketer’s Guide to Actionable Data”.
Verónica Maria Jarski says, “Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic.
Unfortunately, however, many marketers struggle to use data well.
Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able to link data to an individual customer, according to the data cited by Monetate“.
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