The latest article on HubSpot blog is titled “How to Create a Facebook Business Page That Doesn’t Suck”. Ginny Soskey says, “So you’ve decided to set up a Facebook page for your company. You’ve heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got another thing coming. The chances of actually joining in on that customer-generation fun is much slimmer if you’re not... [...]
Archive for the 'Content Marketing' Category
The latest MOZ blog post is titled “The Future of Content: Upcoming Trends in 2014”. Stephanie Chang says, “2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch”. The Future of Content: Upcoming Trends in 2014 MOZ Blog [...]
The latest article on HubSpot blog is titled “The Resources You Need to Master Pinterest”. Corey Eridon says, “Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with theseexamples of what other brands are pinning. Once you’ve got the content flowing, learn how to generate more leads on Pinterest, get more repins, and measure the success of your Pinterest marketing with analytics“. The Resources... [...]
The latest article on HubSpot blog is titled “How to Set SMART Marketing Goals for 2014”. Mike Lemire says, “It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketersout there who don’t have goals? Don’t worry — HubSpot’s elves have put together a goal-setting template to make sure you’re on the nice list next year... [...]
The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers. Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral. Fast-forward to today,... [...]
The latest article on HubSpot blog is titled “The Life of a Tweet: A Look at the First 24 Hours”. Maggie Hibma says, “I’ve been swimming in a sea of Twitter statslately — not surprising, since Twitter went publicat the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum). These figures provide really good insight into a day in the life of Twitter … but... [...]
The latest article on HubSpot blog is titled “Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet”. Kyle York says, “I was recently asked to recount my favorite deal negotiation of my sales career. I can’t name who the client was, due to a privacy agreement, but I came to a few crystal clear conclusions after this deal was completed that could greatly aid those who find themselves at the negotiating table. From price, to payment terms, to contract language, to acceptable use policy, and practically every other facet of the negotiation, this large brand was certainly... [...]
The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]
The latest ‘Econsultancy’ blog post is titled “Harper Collins: from publisher to creative content business”. Ben Davis says, “Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood. In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following: “We create bespoke content based on products and campaigns for our clients.” “We work with content, not just books, across print, digital, mobile... [...]
The latest article on HubSpot blog is titled “5 Real Life Marketing Automation Fails”. Laura Hogan says, “We’ve all done it. Written up an email, edited it, sent it to be proofed, scheduled it to send to all of our contacts, then received it in our inbox and noticed something wrong with it. A simple copy error in an automated email is one thing (and maybe I’m prone to more mistakes than most) but I’ve encountered much worse than a spelling mistake”. 5 Real Life Marketing Automation Fails HubSpot [...]