The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”.

Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.

For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.

Next, click the microphone again and ask a related question, such as ‘how old are they?’ Google will then show you the Wikipedia information about the club”.

Content marketing the Google Hummingbird way

‘Econsultancy’ Blog

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