‘Site Visitors Arriving From Search Are More Likely to Click on Ads’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Site Visitors Arriving From Search Are More Likely to Click on Ads”.

Ayaz Nanji says, “Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika.

The average indexed click-through rate (CTR) of users arriving from search is also higher than that of traffic arriving directly (e.g., from bookmarks and URLs typed directly into browsers).

Why? The report speculates that internal and direct users are more likely to know what they are looking for on Web pages than search visitors, and so are less likely to be enticed by ads”.

Site Visitors Arriving From Search Are More Likely to Click on Ads

MarketingProfs