The latest article on ‘Business 2 Community’ is titled “The Future of Content Marketing: 50 Experts Share Their 2014 Predictions”. Vignesh Subramanyan says, “Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “A Look Back On 2013 In Digital Marketing”. Kevin Lindsay says, “This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — and shifted emerging markets to the (almost) top of the buying food chain“. A Look Back On 2013 In Digital... [...]
The latest article on Business Insider is titled “Facebook Now Has The 2nd Biggest Online Advertising Business”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being surpassed by No. 2 Facebook and No. 3 Microsoft. Google retains is overwhelming lead at the top with 39.9% of the market, compared with 7.4% for Facebook, which leapfrogged Yahoo based on its growing mobile business“. Facebook Now Has The... [...]
The latest article on Business Insider is titled “How Marketers Use Big Data To Prey On The Poor”. Aaron Taube says, “A report published Wednesday by the Senate Commerce Committee says that data brokers are targeting poor consumers by grouping them based on their financial vulnerability. According to the report, marketers who purchase this data then use the information to sell risky financial products to the people who can least afford them“. How Marketers Use Big Data To Prey On The Poor Business Insider [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Social Media Lessons of 2013 – And What’s In Store for 2014″. Baer says, “This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge”. The 3 Social Media Lessons of 2013 – And What’s In Store for 2014 Jay Baer’s ‘Convince... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on Business Insider is titled “Instagram Reveals The Results Of Its First-Ever Ad Campaigns”. Aaron Taube says, “Instagram-owner Facebook announced Thursday that its first four Instagram advertising campaigns were successful in reaching large numbers of users and getting them to remember the brands whose campaigns they saw. In a post published on Instagram’s Business blog, the company said Levi’s four sponsored images reached 7.4 million Americans aged 18-35 over a nine-day period while Ben and Jerry’s four sponsored images reached 9.8 million... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Secrets of a Killer Blog Post″. Baer says, “These days, just about everyone has their own blog. With an estimated 2 million blog posts being posted online every single day (I know, crazy right!?), knowing the secrets of creating a killer blog post is more important than ever if you truly want your blog to be successful. It doesn’t matter what industry you’re”. The Secrets of a Killer Blog Post Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest article on HubSpot blog is titled “The Email Marketer’s Guide to Looking Like a Total Jerk”. Niti Shah says, “Ever have one of those moments when a family member does something that just makes you slap your forehead and think, “How are we related?!” Like when your Uncle Davy asks you very loudly when the wedding is the first time you bring your significant other to a holiday gathering. Yeah — absolutely mortifying. Well, that’s how email marketers, such as myself, feel when we see other email marketers commit some serious faux pas“. The... [...]
The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]