’18 of the Best Content Marketing Strategy Guides of 2013′ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “18 of the Best Content Marketing Strategy Guides of 2013”.

Tom Pick says, “Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday, 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. But where does one begin? What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy?”.

Business2Community.com