The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: 5 steps to create a small testing program”. John Tackett says, “At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the nuts and bolts behind putting together a foundational testing process. In today’s MarketingExperiments Blog post, I wanted to walk through Ryan’s five steps you can use to create a small testing program in your organization”. Web Optimization: 5 steps to create a small testing program MarketingExperiments Blog  [...]

MarketingSherpa has released a case study titled “Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate”. Allison Banko says, ““We wanted to engage people on a personal level because even though we’re professionals and this is a B2B campaign, we are human beings, too,” shared Sandy Mattson, Director of Strategy and Communications, Prisma. As a company specializing in commercial printing, Prisma was eager to unveil its new printing capability to existing clients. But the team needed a creative way to do it in order to really... [...]

MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “In the spirit of the Web Optimization Summit 2014 kickoff, today’s B2B case study from the article archives features David Ciccarelli, CEO and Founder, Voices.com, one of the agenda’s e-commerce speakers. We’ve heard Ciccarelli’s story before, as it was in a B2B Marketing Newsletter in February. So before we all meet in New York, we wanted to get the scoop on what Voices.com has been up to in... [...]

MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”. Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that... [...]

The latest article on ‘MarketingProfs’ is titled “The State of B2B Marketing Data”. Ayaz Nanji says, “Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. The analysis of over 61 million database records found that B2B marketers usually capture the email addresses (89.2% of records included), first names (77.5%), last names (76.9%), and company info (77.2%) of leads. However, most do not ask for additional information,... [...]

The latest article on ‘The Forrester Blog’ is titled “B2B Marketing’s Big Data Myth: “It Only Applies to B2C””. Laura Ramos says, “If you think Big Data is something only B2C marketers need worry about, you’d be wrong. As business buyers turn to the digital world to help them explore and solve pressing business problems, marketers will find that the data needed to propel their firms into the digital future isincreasingly big. The challenges we face in closing the gap between the amount of data available and our ability to get value from it are equally big.  Nevertheless,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: How to get your customers to say heck yes!”. Daniel Burstein says, “For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made. So who better to gain some conversion optimization advice from than an A/B tester who specializes in nonprofit marketing, the industry that must communicate the most intangible value of all – goodwill. We brought Tim Kachuriak, Founder and Chief Innovation & Optimization... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Traffic without conversion doesn’t matter”. Daniel Burstein says, “At Web Optimization Summit 2014 in New York City, Michael Aagaard, Founder, ContentVerve.com, will present, “How, When and Why Minor Changes Have a Major Impact on Conversions,” based on four years of research and dozens of case studies. To provide you with a few quick test ideas, we reached across the miles to Copenhagen, Denmark, and interviewed Michael from our studios here in Jacksonville, Fla. In this video interview, Michael discussed: Why... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”. John Tackett says, “Small changes can make a big difference in the user experience. In today’s MarketingExperiments Blog post, I want to dive right into one of those small changes shared by James Coulter, Marketing Optimization Specialist, Sophos, during his presentation at Optimization Summit 2013. After receiving some brutal user feedback, James realized that optimizing the user experience was vital to the organization’s success. James’ strategy to improve the... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]