The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”.

John Tackett says, “Small changes can make a big difference in the user experience.

In today’s MarketingExperiments Blog post, I want to dive right into one of those small changes shared by James Coulter, Marketing Optimization Specialist, Sophos, during his presentation at Optimization Summit 2013.

After receiving some brutal user feedback, James realized that optimizing the user experience was vital to the organization’s success.

James’ strategy to improve the experience was simple: Start with small changes and test your way into a big impact.

Let’s take a look at some of the research notes and get a little background information on the test”.

Web Optimization: Simple CTA change increases conversion 77%

MarketingExperiments Blog


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