MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”.

Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. 

In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that helped improve conversion 20%. Read on to get a taste of their story before the team unveils it in the Big Apple“.

Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers

MarketingSherpa


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