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Friday, March 29, 2024

Archive for the 'Twitter News' Category

‘Twitter Rebrands Its Ads API’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Twitter Rebrands Its Ads API”. Allison Howen says, “After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers achieve greater ROI through Twitter Ads. Since its launch, however, the network of partners has expanded past just advertising, leading Twitter to change the Ads API name to The Twitter Marketing Platform Program. The new program includes not only... [...]

‘Six ways to use Twitter Analytics for better campaign planning’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six ways to use Twitter Analytics for better campaign planning”. David Somerville says, “Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel? In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning. Twitter Analytics is made up of a few different dashboards, each with a specific... [...]

‘How Twitter Could Challenge Amazon, eBay In eCommerce’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Twitter Could Challenge Amazon, eBay In eCommerce”. Bernard Lunn says, “The reported but still-unconfirmed news that Twitter is moving into e-commerce—first broken by Re/code—is baffling to most people. There were unconfirmed reports of Twitter partnering with a New York-based startup called Fancy—where Jack Dorsey is an investor—and there was something about Twitter using Stripe for payments. These reports are also still unconfirmed, but they have been picked up by mainstream media. Twitter has been in the spotlight after... [...]

‘How Twitter Plans To Get More Users’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Twitter Plans To Get More Users”. Selena Larson says, “Twitter is suffering from slow growth, even as its revenues increase. To appeal to a larger audience and retain the users it already has, the microblogging service is already planning ways to make it easier for people to find and follow specific topics and conversations, as well as improvements to its private messaging feature. In its earnings on Wednesday, Twitter reported a nine billion decrease in “timeline views,” Twitter’s version of pageviews. While timeline... [...]

‘Facebook or Twitter – Which is Better for Your Small Business?’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Facebook or Twitter – Which is Better for Your Small Business?”. Derek Overbey says, “One million.That’s how many new Americans signed up for Twitter in the past three months, a number that failed to inspire investor confidence in a social network with a nagging history of growth issues.Twitter announced the number on Wednesday at its first earnings call since going public. There’s no denying this growth is small, and its stagnant U.S. user base was coupled with relatively weak international growth — just 8 million... [...]

‘Investors Are Worried About Twitter’s Stagnant User Growth’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Investors Are Worried About Twitter’s Stagnant User Growth”. Kurt Wagner says, “One million.That’s how many new Americans signed up for Twitter in the past three months, a number that failed to inspire investor confidence in a social network with a nagging history of growth issues. Twitter announced the number on Wednesday at its first earnings call since going public. There’s no denying this growth is small, and its stagnant U.S. user base was coupled with relatively weak international growth — just 8 million new... [...]

‘Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads”. Greg Sterling says, “Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million... [...]

‘How Twitter Plans To Fix Its User Growth Problem’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “How Twitter Plans To Fix Its User Growth Problem”. Matt McGee says, “Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only an increase of nine million users during the quarter. It’s the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow... [...]

‘Twitter’s First Post-IPO Earnings: What to Expect’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter’s First Post-IPO Earnings: What to Expect”. Seth Fiegerman says, “Twitter will release its first earnings report on Wednesday since going public in early November. As with the rest of the IPO process, chances are Twitter’s team hopes to do the opposite of Facebook.The day after Facebook’s first earnings report as a public company, Facebook’s stock hit a new all-time low. The concern at the time was whether Facebook had the potential to monetize on mobile.For Twitter, mobile growth and monetization aren’t... [...]

‘Twitter User Growth Slows in Q4, Stock Plummets 18%’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter User Growth Slows in Q4, Stock Plummets 18%”. Seth Fiegerman says, “Twitter turned a surprise profit and handily beat Wall Street estimates for revenue, but missed estimates for user growth on its first quarterly earnings report since going public in November.Twitter reported earnings of $0.02 a share on revenue of $242.7 million, coming in ahead of estimates for revenue of $217.82 million and a net loss of $0.02 a share. For the 2013 year overall, Twitter generated revenue of about $665 million, more than double what it generated... [...]


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