‘Twitter Rebrands Its Ads API’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Twitter Rebrands Its Ads API”.
Allison Howen says, “After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website.
According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers achieve greater ROI through Twitter Ads. Since its launch, however, the network of partners has expanded past just advertising, leading Twitter to change the Ads API name to The Twitter Marketing Platform Program. The new program includes not only the company’s Ads API partners, but also partners in measuring and targeting“.
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