They say it was Hippocrates who first said, “Primum non nocere” (First, do no harm.) He was talking to doctors, but his rule also applies to landing pages. The first rule of landing pages (or squeeze pages) is “Don’t scare away the people who land there.” (At least, not the people you are targeting.) When they see an opt-in form as soon as they arrive, their suspicions are activated, and they become very cautious. They don’t know you and they don’t know if they can trust you with their name and email address. It’s that suspicion and fear that OptinLinks... [...]

Chris Munch is known as a prolific creator of marketing tools. His latest is Hook Pages. The key to hook pages is something Munch calls “pillar content”. He has created 3 videos available (with free opt-in) from his “soon-to-be sales page” that explains what he means. If you are short on time, skip video 1. There’s a lot of good information in video 2 on finding and using pillar content. “Pillar Content” refers to high-quality content that sets the theme of your site, so people will know what to expect when they come back. His video explains things like: •... [...]

If you’re like most marketers, you are constantly searching for more optins because a larger mailing list of interested people has to benefit your business. If your current process isn’t working, you might want to try a new way to capture leads and build your list. When you aren’t getting the results you need, you can build your email list with Twitter. Twitter is neglected by many marketers, but it has millions of members, interested in all sorts of products. One warning, though: users check their Twitter accounts from their mobile a lot of the time, so if you want to engage... [...]

If you are an Amazon affiliate (or any type of affiliate, for that matter) you are probably on the lookout for new ways to get targeted traffic. Tweetpressr, announced this week, can find new, legitimate, tqrgeted traffic for you. That’s good because We all know that Twitter frowns on affiliates spamming their Twitter accounts with links. Twitter is famous for sending warm buyer traffic to sales offers, traffic already interested in the product being sold. If you build your customary affiliate site, then you can use the Tweetpressr plugin to build an authoritative feed into Twitter, focused... [...]

Of the three main social media sites that marketers focus on: • Twitter • Facebook and • Pinterest, Twitter has been neglected, but now is capturing marketer attention again due to its impressive growth. Twitter, more than the others, is an excellent pre-sell platform. 140 character is enough to tease visitors, but not enough to actually do much hard selling. Besides that, its visitors are already in a action-oriented state of mind and use Twitter to find things to tweet about, share & to buy. Twitter has about 2.1 billion search engine queries every day. That equates to... [...]

Your WordPress site may be a “sitting duck”, that poachers are ready to steal. The default settings for WordPress don’t fully protect you from hackers or from their botnet tools that are roaming the net looking for unprotected sites. Based on the principle that if a hacker can’t find your sensitive system files, then they can’t hack them, Matt Garrett developed BlogDefender software to hide the important files used to run your site so hackers don’t have a clue about how to hack it. For examples, if hackers don’t know which version of WordPress you are using... [...]

New and improved (version 3) Easy Member Pro was just announced and it’s on sale today only for about $44 (on a dime sale). But the prie is set to rise even higher soon. You will see thew countdown timer on the site. (It seems to be a personalized timer; your deadline is different from someone else’s. For us, the deadline has already passed, but for you, maybe not. It was invented by Kim Standerline, who has now partnered with Richard Fairbairn and Simon Warner to take it public to the whole marketing community. Easy Member Pro is easy to use, solid, secure and functionally rich. This... [...]

The latest article on ‘Website Magazine’ is titled “Very, Very Best Social Plugins for WordPress”. Allison Howen says, “If there is one thing that will make you happier than a camel on hump day, it should be a big list of social plugins for WordPress Wednesday. Whether you need social-sharing icons, want to create a social community on your own site or simply need a more efficient way to post content onto all of your social profiles, this list has got you covered. So, set aside some time for social media and take a look at the very, very best social plugins for WordPress“. Very,... [...]

Ken Sar has just released WP LeadCapture, which can be your answer to creating a suqeeze page that sells your visitor on opting in for your offer. Your page presents a video that attracts people’s attention. The page has no text to distract people from the video you want them to watch. There’s just a button below the video that says “Continue”. Once the visitor watches the video and clicks “Continue”, now they are shown your text that encourage them to opt in, and then the optin form. (There ‘s a live sdample available from the sales page.) This cleaner... [...]

If you are wanting to build high-converting Splash and Squeeze Pages, Heri Rosyadi has you covered with his new WP Squeeze Buddy WordPress theme. If you want to do WP sites that work in today’s environment that is dominated by mobile devices, your theme needs to be responsive to the screen size of the device the visitor is using. And WP Squeeze Buddy looks good on everything from the largest desktop PC down to smartphones. When you can let mobile users opt-in, your results will surely improve, since mobile is about 50% of today’s market. You can customize the look and feel to match... [...]