They say it was Hippocrates who first said, “Primum non nocere” (First, do no harm.) He was talking to doctors, but his rule also applies to landing pages. The first rule of landing pages (or squeeze pages) is “Don’t scare away the people who land there.” (At least, not the people you are targeting.) When they see an opt-in form as soon as they arrive, their suspicions are activated, and they become very cautious. They don’t know you and they don’t know if they can trust you with their name and email address. It’s that suspicion and fear that OptinLinks... [...]