Denise Wakeman’s latest blog post is titled “How to Use Pinterest for Dull, Academic or Yucky Topics – Adventures in Visibility with Joan Stewart”. Wakeman says, “In this episode ofAdventures in Visibility, Joan Stewart akaThe Publicity Houndshares how you canget new followers and traffic to your blog from Pinterest, even if you don’t have a business that lends itself to sexy images. In fact, you don’t need stunning photos or a sexy topic to attract followers on Pinterest.  Joan goes through the steps she uses tocreate images of helpful how-to tips, even for the most boring topics,... [...]

The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.  Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare,... [...]

The latest MOZ blog post is titled “An Eight-Step Plan to Get PR-Driven Links”. Jess Champion says, “In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage”. An Eight-Step Plan to Get PR-Driven Links MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “How the Grinch Stole Your Authority”. Brian Clark says, “Every Who Down in Who-ville Craved authority a lot … But the Grinch, Who lived just North of Who-ville, Did NOT! Now, Authority Intensive is not until May, But your wallet may suffer if the Grinch has his way“. How the Grinch Stole Your Authority ‘Copyblogger’ Blog  [...]

John Chow’s latest blog post is titled “3 Essential Blogging Skills You Should Pursue”. Chow says, “What are the 3 essential skills you should acquire in order to experience a topnotch success with your blog? I can boldly say that most bloggers work more than 15 hours a week and as such, they need to stay on track. Being busy doesn’t necessarily mean you’ll make money blogging or drive tons of free traffic. Therefore, you must revisit your goals and see if you’re still on track or have been distracted unknowingly”. 3 Essential Blogging Skills You Should Pursue John Chow’s Blog  [...]

The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]

The latest ‘Econsultancy’ blog post is titled “Key Christmas trends to keep in mind this season: stats”. Luke Richards says, “With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends.  The Ecommerce section of our Internet Statistics Compendiumincludes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years. This gives users a good overview of how people are... [...]

The latest article on ‘MarketingProfs’ is titled “The Marketer’s Guide to Actionable Data”. Verónica Maria Jarski says, “Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic. Unfortunately, however, many marketers struggle to use data well. Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able... [...]

The latest article on  ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]

The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”. Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few. If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach. Here’s what advertising legend David Ogilvy had to say... [...]