‘Update: Gmail Image Blocking And Caching’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”.
Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past.
This means more accurate reports of email opens from Gmail subscribers.
Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix.
This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“.
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