Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Creating and Curating: How to Design a Brand that Acts as a Filter″. Baer says, “Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”:  times when the complexity of our world overwhelms our decision-making ability. When the”. Creating and Curating: How to Design a Brand that Acts as a Filter Jay Baer’s... [...]

The latest ‘Web Marketing Today’ blog post is titled “A Guide to Google’s In-depth Articles”. Pamella Neely says, “Google’s mission statement is to “organize the world’s information and make it universally accessible.” To fulfill that mission, last year it recruited 150 people to take part in its “Daily Information Needs Study.” The research included calling each participant eight times a day and asking him or her, “What did you want to know recently?” Google found people don’t go to a search engine every time they have a question. People still don’t think of a... [...]

The latest article on  ‘Marketing Land’ is titled “Earning Your Right to Invest More in Content”. Jim Yu says, “It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. In truth, content is what marketing has always been about. Advertising, public relations,... [...]

There are many WordPress products created each week to improve internet marketing. But few of them address the needs of a marketer wanting to do e-commerce, building a store where you can sell physical products. Neeraga, a marketer from India whose specialty is creating WordPress themes (he is the president of InkThemes.com) has created a new theme, called the SaleJunction Theme, specifically aimed at making it simpler to create an e-commerce site. This new (and attractive) theme is compatible with the popular WooCommerce platform and with the Easy Digital Downloads platform. Get a copy of whichever... [...]

The latest ‘Econsultancy’ blog post is titled “Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff”. David Moth says, “The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action. In truth there have been a number of similarly effective and timely tweets from brands but Oreo grabs all the plaudits for some reason, probably due to the fact that it coincided with one of the world’s biggest sporting events. Adidas is one example of a brand that consistently produces effective marketing tweets that... [...]

The latest article on  ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]

The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation. To find out more tasty insights from our 2013 reports, check out my round... [...]

The latest article on  ‘Marketing Land’ is titled “Maximizing Marketing Data: Turning Immediacy Into Impact”. Andy Lombard says, “Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has placed a burdensome demand on marketers: to create persistent marketing programs that sync... [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Use a Mind Map to Start Your Book″. Nina Amir says, “Have you been struggling to start your book? Many people don’t write books because they simplydon’t know how to start.  They possess an idea for a book, but they don’t know what to do with it. They can’t imagine how they get from initial idea to finished manuscript. To accomplish this feat, I suggest using a method I call “The Brain Dump.” Others call it mind mapping“. How to Use a Mind Map to Start Your Book ‘The Future of Ink’ Blog  [...]

Patsi Krackoff’s latest blog post is titled “How to Blog without Boring Readers in the Holiday Season”. Krackoff says, “How do you blog about the Holiday Season– without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. So what does the holiday season mean for your blog? Several things! The holiday season provides a lot of opportunity for keyword-rich blogging“. How to Blog without Boring Readers in the Holiday Season Patsi Krackoff’s... [...]