The latest ‘Aweber’ blog post is titled “How To Parallel Slim Jim’s AWard-Winning Ad Results”. Crystal Gouldey says, “For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your“. How To Parallel Slim Jim’s AWard-Winning Ad Results Aweber Blog  [...]

The latest post on ‘Mashable’ is titled “Is Facebook an Effective Driver of Sales?”. Lauren Indvik says, “In early August, Mashable set up Meg Faure, founder of The Baby Sense Company, withJeremy Pepper, a Los Angeles-based social media and public relations consultant, to see if Faure could up engagement and sales conversions among her (already sizable) Facebook and Twitter communities. Faure is the international bestselling author of Baby Sense, which over the past decade has expanded into a franchise that includes several more books, a seminar series and an ecommerce business... [...]

The latest ‘Econsultancy’ blog post is titled “10 useful examples of mouseover effects for ecommerce sites”. Graham Charlton says, “Mouseover (or hover) effects can be a useful way for sites to convey information quickly when used well, and can aid conversion.  Of course, such things should be tested for effectiveness, but there are some good examples of their use on ecommerce sites. Here are ten examples, please suggest any other good ones you have seen”. 10 useful examples of mouseover effects for ecommerce sites ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Marketer’s Guide to Getting Started With Content Personalization”. Chad Pollitt says, “Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer — not just”. The Marketer’s Guide to Getting Started With Content Personalization HubSpot  [...]

The latest MOZ blog post is titled “Five Steps to Finding (the Right) Guest-Blogging Opportunities”. Mackenzie Fogelson says, “Guest blogging isn’t just a link building tactic (that has been spammed and abused). It’s an excellent way to build your credibility, your community, and your customer base. But you have to be strategic about it and put some quality effort into it. When you guest blog, you’ve been provided the opportunity to leverage someone else’s audience, someone else’s brand, and someone else’s established forum”. Five Steps to... [...]

MarketingSherpa has released a case study titled “Email Marketing: Clothing retailer lifts average open rate 40% via customer segmentation campaign”. Allison Banko says, “Engaging customers through email campaigns is a craft. As a marketer, you understand the importance of appealing to your customers’ behaviors, but what behaviors are most important to hone in on? Which area of focus will result in the most success for your company? This case study illustrates how a women’s e-commerce retail site, SwayChic, optimized its email campaigns by tuning them to different... [...]

The latest article on ‘Business 2 Community’ is titled “Quality vs. Quantity? Content Marketing Pros Pick Sides”. The B2C team says, “While attending Content Marketing World (#CMWorld) in Cleveland this week, we had the opportunity to attend an all-star panel discussion called, Quality vs Quantity: How Much Content is Enough? How Good Does it Have to Be? The content marketing pro panelists included: Joe Chernov, Kinvey Heather Meza, Cisco Systems Rob Murray, Skyword Marcus Sheridan, The Sales Lion (River Pools and Spas founder)”. Quality vs. Quantity? Content Marketing... [...]

Alessandro Zamboni wants to hep you build a better curated site, without writing content, without paying freelancers and without auto-blogging softwatre. His new Content Curation Express opens the doors to the world of content curation in a way that even beginners can become curators. When you start curating content, your status in the eyes of your visitors will rise. You are seen as an expert in your field because you have your finger on the pulse. You have contact wit the experts, and you share with your readers what’s important. So they grow to trust you. In this printable guide, Zamboni... [...]

The latest post on ‘Mashable’ is titled “Twitter Unveils Exclusive Feature For Verified Users”. Kurt Wagner says, “As if reporting an IPO wasn’t enough news for one day, Twitter followed up their major announcement with a new feature Thursday to help its verified users better manage their Twitter conversations. The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their feed. Verified users can now view their mentions in three separate categories: all, filtered, and verified.... [...]

The latest article on HubSpot blog is titled “Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing”. Meghan Keaney Anderson says, “When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts”. Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing HubSpot  [...]