The latest ‘Econsultancy’ blog post is titled “OMG! you mean RFM is useful?”.Malcolm Duckett says, “Those of an analytical/numeric persuasion in marketing can often be heard wittering on about ‘RFM scores‘ and ‘quintiles’, and much of the time these ideas feel like something completely irrelevant to the “real world”……but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be”.OMG! you mean RFM is useful?‘Econsultancy’ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “’10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]”.Taylor Corrado says, “There are 3 billion searches a day on Google. Yes, we said billion.One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants”.10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]HubSpot [...]
The latest post on ‘Mashable’ is titled “10% of American Internet Users Shop on Smartphones”.Zoe Fox says, “Americans lag behind Chinese Internet users when it comes to mobile shopping. Nearly twice as many Chinese Internet users (18%) shop via their mobile phones as Americans (10%).Statista‘s chart, below, uses data from RetailMeNot and Ipsos to show the prevalence of online shopping in 10 countries.In France, for example, just 2% of adult Internet users shop on their mobiles. It’s a similar story in Canada and Italy, where just 4% engage in mobile shopping“.10%... [...]
Shawn Collins’ latest blog post is titled “B2C vs. B2B Affiliates in 2013”.Collins Says, “Affiliates were asked “Do you typically promote products and services geared towards consumers or businesses?” for the 2013 Affiliate Summit AffStat Report.The results revealed that few affiliates, just 1.3%, are solely focused on B2B (business to business).However, nearly a third (29.7%) are promoting both B2B and B2C (business to consumer) products and services”.B2C vs. B2B Affiliates in 2013Shawn Collins’ Blog [...]
‘Content Marketing: Four Things to Consider When Promoting Your SEO Content’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Content Marketing: Four Things to Consider When Promoting Your SEO Content”.Suzanne Ritter says, “First and foremost let’s look at the type of content we’re talking about here…VideosInfographicsE-booksSurveys and poll resultsHow-to guidesCertainly not an exhaustive list of content types, but you get the idea.So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined... [...]
The latest article on ‘Marketing Land’ is titled “Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce”.Ginny Marvin says, “ChannelAdvisor’s August report on Same Store Sales(SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in Q2 as reported by comScore”.Amazon And eBay Same Store Sales Growing Faster... [...]
The latest article on Business Insider is titled “Twitter Might Be Testing Push Notification Ads”.Aaron Taube says, “Buzzfeed’s John Herrman reports that he received a push notification on his iPhone today of a tweet from Dropbox promoting its new logo and branding strategy.Though Herrman said he follows Dropbox, he was not mentioned in the tweet, leading him to believe he received an advertisement sent directly to his phone”.Twitter Might Be Testing Push Notification AdsBusiness Insider [...]
The latest article on ‘Business 2 Community’ is titled “5 Unexpected Benefits of Using Twitter Search”.Ryan Pinkham, says, “If you’re only using Twitter to promote your own content, you’re really missing out.While it’s certainly good for that, it’s also a valuable discovery tool as well.There are more than 400 million tweets sent on Twitter every single day. That’s a ton of information!”.5 Unexpected Benefits of Using Twitter SearchBusiness2Community.com [...]
The latest article on ‘The Forrester Blog’ is titled “Mini Content Curation Masterclass: A Fortnight in Content Marketing”.Ryan Skinner says, “I read a disconcerting amount of content about content; you wouldn’t expect less from Forrester’s content marketing analyst. So I thought: Why not do something with it? I’m going to curate and occasionally publish a great little list of content links.As introduction, here’s my formula for curation.Tight focus on audience: This is for marketing leaders who work with content in one way or other. If you don’t work in marketing... [...]
The latest article on the ‘The Future of Ink’ blog is titled “Amazon Kindle News and Book Marketing tips – Digital Publishing Roundup″.Denise Wakeman says, “Welcome to The Future of Ink’sDigital Publishing Roundup. Every week, we read and share dozens of articles about digital publishing, self-publishing, book marketing, content marketing and news from the world of digital publishing. The links are shared on our Facebook page, Pinterest board, Twitter, and the TFOI Google+ Community.Realizing you may not be following us everywhere, we handpick 10 articles each week that will... [...]