Brian Clark says, “A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you should consider. WordPress powers more than 25 percent of the websites in the world, and there’s a constant demand for themes, plugins, hosted solutions, and more. The key to success is avoiding the common mistakes that entrepreneurs commit when entering... [...]

The new social media site Periscope is full of opportunity for marketers, but most marketers haven’t caught on to it yet. This new site adds 10 years of content every day, and virtually all is free for you to use for your own marketing. Not only that, people watch 40 years of the historic content every day. This is a big deal, if only you could exploit that bounty of content in your marketing. Cindy Donovan Bettye saw the potential, studied how to take advantage of it and produced a training program that shows you all she learned (and software to implement it.) She calls this package WP Scope... [...]

Angela Petteys says, “Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily... [...]

A moving “ticker tape” style message, scrolling across your home page; what a way to attract people’s attention to something important. Ken Reno has a new WordPress plugin, ScrollTabs WordPress Plugin, that will do just that. In fact, it will add a scrolling message, not just to WordPress sites, but also to HTML pages And not only do you get the right to use this feature on your own sites. You also can sell the plugin.. You can even sell the right to sell the plugin. For less than $10, you can use it yourself on all your sites. And you can earn money from your subscribers by... [...]

Matt Mansfield says, “It’s 9 a.m. on a Tuesday and one of Tom’s regular customers just called to let him know that the website is down. Jumping into action, Tom calls his hosting company only to find out that his website database has become corrupted thanks to the new plugin he added last week. Their advice? Restore his site using the latest backup. As he hangs up the phone, reality hits: he hasn’t backed up his company’s website for over eight months. He knew it had to have it done, but it just kept getting put off in the face of more urgent-seeming tasks. Head in his hands, Tom... [...]

Sergey Stefoglo says, “WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move. When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated towards WordPress as their CMS of choice: it was easy to customize, even... [...]

If you are a consultant who sells websites to your clients, WordPress is both a blessing and a curse. If makes it easy for you to build sites, but it also makes it easy for your clients to take their upgrade and maintenance work to someone else. Neil Napier‘s new Press Label software let’s you build sites even easier, while customizing the so they don’t have a “cookie cutter” feel. Using this new software, you can easily: • Rebrand WordPress with your own brand • Customize the navigation for the site • Custom-Build login pages for your client sites •... [...]

Matt McGee says, “WordPress version 4.5 is now available, bringing what the developers call a “more streamlined experience,” whether you’re writing a blog post or building/tweaking your site. There’s nothing that you’d call a significant change or upgrade, but 4.5 does add convenient responsive design preview toggles so users can preview how their site will look on different devices. There are also new formatting shortcuts that make it easier to add horizontal lines and/or format text as code, as well as the ability to add links inline while you write. One under-the-hood change... [...]

All online marketers need more traffic to their websites and offers. Whether you promote tee shirts, affiliate offers, Amazon or Ali Baba products or have a local business of your own that needs customers, traffic to your website is the place to start. If you consistently offer good targeted content on your site, giving your visitors what they are interested in, they will keep coming back. You have have a lot of technical information about your products and services that are interesting to people ready to buy, but before you propose a transaction, most people want to get to know you better first. That... [...]

Yes, Alibaba’s AliExpress is bigger than Walmart, bigger than Amazon, bigger than Shopify and bigger than McDonalds. Last year UPS and FedEx handled 5 billion packages from Alibaba. And it invites affiliates to help it make sales. It costs nothing to become an affiliate and it’s simple to join. Here are some key facts about the Alibaba online empire: • With the right software it’s easy to set up a store in just minutes. • There is less affiliate competition than Amazon and eBay, • The Global Reach of AliExpress lets your one affiliate site handle requests from... [...]