By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re... [...]

Smart Bidding can help you save time and drive search engine marketing performance. You can do this by selecting the right keywords. Google has published a new guide ‘Setting Smarter Search Bids’ to provide a behind-the-scenes look at smart bidding. The Google team says, “In this guide, we’ll take you behind the scenes and walk through how Google Ads automated bidding and Smart Bidding work. You’ll learn what signals are used, how bids are calculated, and what you can do to improve performance. The bidding challenge Marketers often choose automated bidding solutions to make... [...]

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence! The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency: Tricks to focusing Local Markets to trimming poor performance Stop pesky affiliates and partners increasing CPCs Dominate brand market share with Share of Search metrics Scan... [...]

Google advertising enables you to extend your online reach make more sales online. With well-planned ad campaigns, you can take your ads to the next level of performance. Marketing Land is hosting a webinar ‘ 5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021. The SEL team says, “As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets... [...]

With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer. MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement. She says, “These tips will help you optimize your responsive search ads in your Google Ads search campaigns and increase clicks and conversions. 1. Add at least one responsive search ad per ad group with “good” or “excellent” ad strength Google recommends adding at least one responsive... [...]

Google AdSense has launched full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units. Here is a sample inline ad from the Google AdSense blog.  Google AdSense Blog  [...]

Google has announced a new pilot program to test a three-strikes system for repeat ad policy violations. WordStream contributor Susie Marino has published an article explaining Google’s three-strike ad policy system and how to prepare for it. She says, “If you’re familiar with Google Ads disapprovals, the three specific policies Google is piloting the system with won’t come as a shock to you: Enabling dishonest behavior policy Unapproved pharmaceuticals or supplements Dangerous products or services How the Google Ads three-strikes system will work The first disapproval you get for... [...]