The online advertising landscape has transformed how businesses promote and sell their products and services.

The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’.

She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. MetaverseDriverless carsCloudArtificial intelligence!

The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst did a century ago: They draw our attention to try to sell us yoga pants. (OK, Hearst’s newspapers probably didn’t have ads for leggings.)

There’s a vigorous public debate about the benefits and serious trade-offs of the digital worlds that Google and Facebook created. It’s less jazzy to think about digital advertising that these tech titans have popularized. But like everything else about these companies, it’s complicated and important.”

Google and Facebook’s Ad Empires

The New York Times

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