Tips To Optimize Your Responsive Search Ads
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.
Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads.
She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward.
“As we’ve suspected, RSAs will become the only ad format that you’re going to be able to use, at least as far as a plain text ad,” said Frederick Vallaeys, co-founder and CEO of PPC management software company Optmyzr, in his session at SMX Next.
Marketers would be wise to start optimizing RSAs to stay ahead of their competitors. Here are four tactics Vallaeys recommends marketers use to improve their effectiveness.
Use more headline variants
Headline variants can allow marketers to use more keywords, which can enable their RSAs to reach more potential customers.
“If you give Google more variations then the CTR goes up because they’re able to show the right ad to the right user at the right time,” said Vallaeys.”
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