Setting Smarter Search Bids [Guide]

Smart Bidding can help you save time and drive search engine marketing performance. You can do this by selecting the right keywords. Google has published a new guide ‘Setting Smarter Search Bids’ to provide a behind-the-scenes look at smart bidding. The Google team says, “In this guide, we’ll take you behind the scenes and walk through how Google Ads automated bidding and Smart Bidding work. You’ll learn what signals are used, how bids are calculated, and what you can do to improve performance. The bidding challenge Marketers often choose automated bidding solutions to make... [...]