By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth.

DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads.

He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad.

Number one. Are your campaigns set up correctly?

To ensure your campaigns get off on the right foot, there are a couple steps you need to take. Check your conversion tracking tag so that you will be tracking website and app conversions accurately. Keep your search and display campaigns separate so as to optimize for the right context. And look beyond last-click attribution. The pathway to conversion is a complex one and too many campaigns look only at the final click and weight it too heavily in analysis.

Number two. Are you reaching the right audience when they’re most receptive?

Some of the best customers are those who have visited your site once and returned later. Use the Display marketing guide to target these re-engagers.”

4 Tips to Optimize Your Google Display Ads

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