The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”. Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform. This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities. The... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”. Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add context. One of the simplest ways to do this is by comparing two similar periods of time. By comparing and contrasting, you are trend spotting, and that is the real detective work”. Google Analytics: Using Timeframe Comparisons Web Marketing Today  [...]

This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]

This is a reminder for the Website Magazine webinar scheduled on May 20. Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]

Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”. The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics. Ask and answer deeper questions: How well does the respondent audience in your web visits correspond to your target audience? What traffic sources yield the most valuable customers, not just one-time conversions? How can you enable colleagues who are not web-analytics... [...]

The latest article on ‘Website Magazine’ is titled “QUICK HIT: Google Analytics Changes Terminology”. Pete Prestipino says, “Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.” The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem. “Visits” have actually been removed from the other general overview... [...]

This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]

The latest article on  ‘Marketing Land’ is titled “Google Moves Universal Analytics Out Of Beta”. Amy Gesenhues says, “Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools — including remarketing and audience reporting — available to everyone. According to the announcement: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it… Today we’re... [...]

Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]