‘A first look at Enhanced Ecommerce for Google Analytics’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”.
Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.
This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities.
The changes include a series of funnel based reports, widening of the use of the Product ID dimension and Google Tag Manager support for the new functionality”.
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