Robert Miller says, “Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool.

As a part of the consulting services I provide to clients, I often do trainings of Google Analytics. Sometimes it’s one-on-one or to a small group, and other times it’s to multiple teams at once. As such, there is usually a broad range in the knowledge base of training participants.

Here are four resources that I find are helpful for clients to get started with Google Analytics. A number of them would actually be helpful with any digital analytics tool, in order to gain a more intelligent understanding of how to think about digital analytics, what can be tracked, how it should be recorded”.

4 Resources for Getting More Out of Google Analytics

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