Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication. Emailing is one way that can help you deal with the cart abandonment issues. Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines. Talking about the guide, Sirohi says, “Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help... [...]
Archive for the 'E-Commerce' Category
Mike Filsaime and John Cornetta– both are experienced product developers–just launched GrooveKart. This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses. All eCommerce merchants need shopping cart software to let customers select the items they want to buy and then checkout. GrooveKart gives you: ► Many built-in apps that other carts charge extra for, including funnels, upsell and downsell offers, professional... [...]
Innovation is the key to growing your brand in today’s competitive environment. By reaching out the customers online in a varied ways you can turn them into customers. ReadWrite contributor Kunal Khullar says that Adaptive Ecommerce is one way marketers can choose to take their ecommerce to a new level. Khullar says, “The ever-evolving purchase paradigm of the modern day customer has outsmarted the traditional eCommerce experiences and it’s about time that eCommerce ventures enhance their store experiences to catch up with their customer expectations. The Solution: Adaptive eCommerce According... [...]
The Practical Ecommerce team has published a video recording of a webinar on ‘Using Amazon to Grow Your Brand and Acquire Customers’. Amazon, apart from its ecommerce business, also functions as an advertising solution and allows the businesses to promote their products and services. Practical Ecommerce team saus, “Consumers go to Amazon to research and purchase products. Independent ecommerce merchants can capitalize by controlling what they sell on Amazon and how they communicate with buyers. Both can dramatically increase brand recognition and, when coupled with innovative... [...]
Email segmentation leads to personalized email campaigns that can result into improved business performance. The Practical Ecommerce team has published a video recording of a webinar on ‘Email Segmentation Strategies for Multichannel Merchants’. Practical Ecommerce team saus, “When marketers segment an email list, they have the opportunity to provide recipients with more relevant content, which may provide better value and could lead to higher conversions and more profit. In this 30-minute online seminar, which first aired on Jan. 23, 2018, we’ll recommend specific email list... [...]
A Yahoo! news report citing a survey by OnePoll has revealed that Americans buy only 58% of the items added to their shopping carts. Here are some useful findings: Only six in ten items added to carts actually get purchased The surveyed Americans said that they will buy the product online if the entire checkout process takes longer than half a minute An average American likes to take nine seconds waiting for the next page to load in a checkout Many Americans drop the purchase idea when they are asked to re-enter their credit card info. We Abandon our Online Shopping Carts All the Time Yahoo!... [...]
ReadWrite contributor Brian Solis has shared an article focused on the future of commerce and experience under the influence of digital marketplaces. Solis says, “To understand the digital marketplaces of the future, it’s vital that we understand the current state of these entities, along with their most pressing challenges and near-term growth strategies. Because there’s been precious little research done into this matter to date, Altimeter Group and Kahuna set out this year to get a handle of both the current state and future of digital marketplaces. Our findings revealed a landscape... [...]
A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual ad spend on Amazon 20% plan to increase their Amazon budgets by 50 percent or more 55% said that at least some additional budget will come from incremental sources. To find out more about the survey results, visit the following link. 80% of Amazon advertisers plan to increase budgets in 2019 Search... [...]
The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up. As an example, Dean & Deluca offers... [...]
eMarketer has released a new report titled ‘B2B Ecommerce 2018’. The eMarketer team says, “Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms. Download this complimentary eMarketer report to learn: Why a need still exists for more complex solutions to support the intricacies of B2B commerce How... [...]